Building Integral Innovation Ideas

Building Integral Innovation Ideas

The ability to analyse, make decisions, communicate, be creative, manage risk ..., the so-called "transferable skills", allow professionals engage in any operational environment. At present, transferable skills directly influence employability, and are one of the main points of attention in the review processes of the educational programmes of countries and institutions. They are also a powerful element of differentiation when several candidates apply to a job offer or want to change from one organisation to another, and of course essential when they want to create their own company. In this context, numerous studies have been carried out to identify, classify and understand the whole range of transferable skills, as well as the relationships between them.

Within these frameworks, transferable skills related to entrepreneurship are increasingly highlighted, understood as the ability to generate ideas for products, services or processes and knowhow to take them to the market, society or target groups, either in an owned enterprise or within an existing organization. In average, more than 70% of entrepreneurship initiatives die before 5 years; and the numerous studies that have been carried out in this regard at international level, identify as the main reason for this mortality the lack of a real fit regarding needs of the markets or groups to which the idea is directed (“market fit”).

This webinar is prepared so that participants get better ready to address this circumstance, with a focus in the immediate application of what they learn. It is based on RTDI's extensive experience in scientific and technological entrepreneurship, developed over 15 years, and having supported more than 300 projects.

Learning outcome

That participants:

  • Understand the fundamental components of a project idea, the importance of each one and their interrelationships.
  • Learn to identify the most common errors in the process of creating new products, services or processes, and explore them through case studies.
  • Experiment with tools, techniques and methodologies available for the generation of comprehensive ideas.
  • Have a clear map of the technical and transferable skills this webinar promotes, their importance and value.