Defining the Quantified Value Proposition and getting impactfull research

We are working on two R&I projects in the area of human-centred marketing and cultural heritage valorisation.

The task will start with a 1h training session with RTDI about what is the concept of Quantified Value Proposition (QVP), how is it done and why is it important. It will be followed right away with a 1h interview with the start-up and RTDI to learn about the project’s objectives and its relevant context.

Over the following days, the student/team* will work in calculating the QVP for his/her/their project, addressing RTDI for any doubt (potentially, a mid-task Q&A session could be organised). Results will be revised by the start-up and their supporters (RTDI), who will give him/her feedback (what they like and why, what they change and why, what did they do differently when carrying out the task themselves in parallel to the participant in this training activity).

Student will need to sign an NDA.

* This task can be done individually or in small groups of 3 people. The group can apply together for the task, or it could be created from individual applicants expressing their interest in doing it with other PhD candidates or early stage researchers.

Experience provider

RTDI

Need to take specific webinar to apply to the mini project?

No, but it is desirable to attend the previous course on ''innovation modelling''.

Duration

8 hours

Estimated dates

07/12/2021 – 22/12/2021